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What do social media platforms have to offer SEO? At MWI, we get this a lot from potential and current clients. Social media is an incredibly expanding channel of marketing that many companies have only started to take advantage of over the past few years, however it’s crucial to make use of — especially if you’re investing efforts in SEO. Setting up and managing social media accounts is extremely important to assist in SEO efforts, even though the benefits of social media aren’t always apparent. Here are five reasons why social media is essential for SEO.
1.) Social Media Signals
It’s not a secret that Google, Bing and other major search engines have been using online dialogue as part of their ranking algorithms for a long time now. Social engagement occurs when people like, comment on, share or tweet on a piece of content. Content that has the highest number of social engagements will show higher social signals. Search engines look at the social signals they receive, and use it as an index of quality when ranking content. This allows search engines to identify the most popular content and what their algorithm deems high-quality. If a piece of content has a high amount of social shares, it can be instantly classified.
2.) Link Building
There are no more days of Going At Kingdom-Hawks.Yoo7.Com out and soliciting websites to add links to yours. Google’s Panda/Penguin algorithms have forced SEOs to build links in the traditional way: create high-quality content that is relevant. How can you get your content to websites that will link to your content, when you ask them directly, which would be thought to be «unnatural»? Social media is the solution. Social media lets you post your content and share it with appropriate audiences that are willing to share it with others, in the event that it’s worth linking to. They will also be able to share your content with other people and increase your reach.
3.) The amplifying of content
You can create all the good-quality content that you wish to, but it won’t gain much traction without amplification. Marketing via email is an effective method to increase the reach of your content , but it can only get to those on your marketing list. Social media can help you connect with new audiences through your content. After you have shared your content, your following will also spread it to their networks should they find it valuable. These people will then share your content with their followers, increasing your reach. In return, you will gain lots of relevant traffic including inbound links, brand recognition and social signals — all of which are utilized by search engines to judge the quality of the content.
content amplification lifecycle
4) Brand Awareness & Signals
Brand recognition and brand identity can tell search engines many things about the quality of your website as well as how much it is trusted in its ranking algorithms. Social media is a great way to increase brand awareness and amplifies the content you publish. This is what Google calls a co-citation. The creation of these co-citations via social media can improve Google’s trust in your web page and also assist by using branded search terms.
5.) Social Indexing
Search engines have been indexing social media sites since a while, which means they now appear on the search results pages. This allows your business to appear in search results for search queries that are branded and not only restricted to your business’s website. This gets more effective. Tweets that were individual from Twitter were once indexed and included in search results. This allowed your content to be more prominent in the results of a search. It was only for a short time, however the deal was ended when Google ended it after a couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.